Answering the Scary Question

I was reading a post on IttyBiz that challenged readers to answer a very scary question. What do you actually do? Since I am not a scaredy-cat, I thought I’d try and give it a shot. Here goes.

What’s your game? What do you do?

I help writers figure out how to market their books on the Internet. Book marketing doesn’t have to be hair-pulling frustrating or mind-numbingly confusing. It can be easy and painless, so that writers can get back to writing quickly.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

I love information and figuring out how to do things. I also love great stories. Putting the two together, I get to search out ways that writers can promote their books on the Internet without a lot of hassle, so that we end up with more great stories in the world.

Who are your customers? What kind of people would need or want what you offer?

My ideal customer is a writer who has finished or is working on finishing their first book and doesn’t have a clue how to promote it or themself. I can help a writer create a marketing plan that works for their personality and genre.

I can also help writers who have a published book or two and need help figuring out how to get more readers and more sales.

If a writer’s published a bunch of books and is making sales, he or she probably doesn’t need me. Though I’m happy to talk to anyone that wants ideas for book promo.

What’s your marketing USP? Why should I buy from you instead of the other losers?

One of the writers in my writing group recently asked me how to change the theme on her website. She was ready for something less flowery. I sent her an email with instructions on how to find a new theme and install it. She replied back, “Thank you, Cheryl. I knew you’d make it easy.”

That’s what I do. I make it easy.

What’s next for you? What’s the big plan?

Next up is series of short reports, the Sprint series, that show writers how to do specific things to get a certain result. The first one is How to Get Reviews with a Giveaway. Stay tuned.