A blog is essentially a web log or journal. Blogs started as online journals and have evolved into useful business tools, in addition to being a way to share your thoughts with the world.
For a writer, a blog can be a great way to keep in touch with readers, and share details of your writing process or upcoming releases and events that you’ll be attending. A regularly updated blog makes a site look cared for and active.
How Often Would I Have to Blog?
A blog requires regular updates to stay fresh and some folks don’t feel like making the commitment to frequent posting. Keep in mind though, regular doesn’t have to mean daily. You could maintain a weekly or monthly schedule, if you prefer.
The key is to keep to your posting schedule, whatever it may be. People will get used to your schedule and anticipate your next post if you’re consistent.
And if you’re only updating monthly, maybe put a note on your site letting folks know that’s how often you blog. That keeps people from thinking your site is dead because your last post was a month ago.
Should You Start a Blog?
The answer to this question comes down to how often are you willing to update your blog?
If you don’t have time to maintain even a monthly posting schedule, I’d suggest you don’t put a blog on your website.
Instead, start a mailing list and email out updates and book release information to your readers. It serves the same purpose as a blog – to provide information to your readers, but there isn’t the same expectation of regular updates as with a blog.
If you do have time to post regularly, then yes, start a blog. Visitors to your site will appreciate seeing updates from you on your writing and your books.
Do you have a blog on your website? What’s your posting frequency?